Off the Record | Comms Bestie Group Chat

The Comms Bestie Group Chat

A weekly round-up of what I'd drop in the group chat.

Join 7,500+ comms pros for the best 5 minutes of your week.
Think: smart reads, spicy takes, useful tips, and ideas that made us rethink comms (or just made us laugh).

Follow Me

Juice that GEO (and survive this week's chaos)

Hey besties, This is what was popping off in the group chats this week. What did I miss? 👇️ 💎 GEO Gems: I know you want to be better at AI search. Our queen Sarah Evans breaks down how to write a GEO-optimized press release AI notice and even adds a handy graphic. 🎓 Need more GEO...

Jan 16, 2026

The year of the real, RSS feeds are back, and a new comms anthem

Hey Besties, We’re back. Let’s see what made it in the group chat this week 👇️ ✨ My big prediction: On top of my predictions post (which side note, not sure if I’m surprised we ticked off #2 so quickly), I think this will be the year of the real. NOT using AI will be the differentiat...

Jan 09, 2026

Comms Bestie Group Chat Wrapped 🎁

✨ Your most-clicked comms links of 2025 Let’s wrap up 2025 like the best of them with our own version of the Comms Bestie Group Chat Wrapped. ✨ Here are the top links you clicked this year, measured by the percentage of readers who clicked. Let's go! 👇 #10. Parry Headrick’s...

Dec 29, 2025

The CCO → CEO pipeline (and other succession tea)

Lots of new faces as we cross the 5,000 subscriber mark (what a mighty fine group 🎉). This is the Comms Bestie Group Chat, a weekly drop of what I'd text you if we were in a group chat. 👀 Succession watch: I've got my eye on Hinge's succession plan (and not just because I'm a former Bumble gi...

Dec 12, 2025

Your New York Comms Week Dispatch

It was dubbed New York Comms Week and if we were in a group chat, here's what I would have sent as a dispatch 👇️ The top takes from Axios Communicators LIVE last night: 💅 Estée Lauder's CCO Meridith Webster broke it down: corp comms is about credibility, brand comms is ...

Dec 05, 2025

"Leaked" Zoom calls, glow-up titles, and straight-talking CTOs

Is internal comms the new marketing? Hey! Here’s what’s making the rounds in this week 👇️ 🎭 Internal Comms is Marketing: All signs are pointing to internal comms methods being the new way to break through with "authentic marketing." Exhibit A: Zapier doing a "public" All Hands call...

Nov 21, 2025

The new comms launch playbook

5 launch lessons from Beehiiv's Winter Release hype machine Hey friends, I woke up yesterday thinking, "omg, it's Nov. 13… the Beehiiv update is happening today." I'm not sure that's ever happened before with a product launch. So something different this week: I'm dedicating this ...

Nov 14, 2025

Comms Bestie Group Chat [Nov. 7, 2025]

Hey hey, It’s November. We saved (?) some daylight. Now let’s group chat. 📊 Reporting Report: Muck Rack released its State of PR Measurement and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LL...

Nov 07, 2025

Comms Bestie Group Chat [Oct. 31, 2025]

Hey! Happy Halloween. 👻 Lots of treats in the group chat this week. Let's ghoul. 🎃 🤖 Bot Release: Friend of Off the Record and LinkedIn legend Parry Headrick dropped a free template for optimizing your releases for AI. Side note: We hear Globe Newswire Online Only is $250/pop and is the best for ...

Oct 31, 2025

Comms Bestie Group Chat [Oct. 24, 2025]

Hey friends, Once you’ve put down the popcorn after listening to The Katie’s super spicy takes on if reputation matters in 2025, here’s what’s popping in the group chat. 🍿 🔔 Last week's Reddit convo made it clear: we are not sure what to do on Reddit. ¯\_(ツ)_/¯ Thankfully, the Reddit...

Oct 24, 2025

Comms Bestie Group Chat [Oct. 17, 2025]

Hey friends, Maybe I spent too much time on airplanes… or was it actually a quieter week in comms? Either way, here's what would've made it into the group chat: 👻 Reddit scares me: Eleanor’s reporting has me asking, who’s doing Reddit? Cause I’mma be honest friends, tread carefully....

Oct 19, 2025

Comms Bestie Group Chat [Oct. 10, 2025]

💣️ AI PR spam, personal brand playbooks, and an epic F-bomb drop Oh hey! Lots of new faces as we cross the 3,000 subscriber mark (what a mighty fine group chat 🎉). Welcome! Here’s our group chat drop: 👇️ 📰 AI v. the UK Press: The UK media is not thrilled about a new AI PR tool, Olivia Brown, that...

Oct 10, 2025

1 2 3 4

The Comms Bestie Group Chat

A weekly round-up of what I'd drop in the group chat.

Get in the Group Chat

Join Our Free Trial