Off the Record | Comms Bestie Group Chat

The Comms Bestie Group Chat

A weekly round-up of what I'd drop in the group chat.

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Think: smart reads, spicy takes, useful tips, and ideas that made us rethink comms (or just made us laugh).

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The new comms launch playbook

5 launch lessons from Beehiiv's Winter Release hype machine Hey friends, I woke up yesterday thinking, "omg, it's Nov. 13… the Beehiiv update is happening today." I'm not sure that's ever happened before with a product launch. So something different this week: I'm dedicating this ...

Nov 14, 2025

Comms Bestie Group Chat [Nov. 7, 2025]

Hey hey, It’s November. We saved (?) some daylight. Now let’s group chat. 📊 Reporting Report: Muck Rack released its State of PR Measurement and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LL...

Nov 07, 2025

Comms Bestie Group Chat [Oct. 31, 2025]

Hey! Happy Halloween. 👻 Lots of treats in the group chat this week. Let's ghoul. 🎃 🤖 Bot Release: Friend of Off the Record and LinkedIn legend Parry Headrick dropped a free template for optimizing your releases for AI. Side note: We hear Globe Newswire Online Only is $250/pop and is the best for ...

Oct 31, 2025

Comms Bestie Group Chat [Oct. 24, 2025]

Hey friends, Once you’ve put down the popcorn after listening to The Katie’s super spicy takes on if reputation matters in 2025, here’s what’s popping in the group chat. 🍿 🔔 Last week's Reddit convo made it clear: we are not sure what to do on Reddit. ¯\_(ツ)_/¯ Thankfully, the Reddit...

Oct 24, 2025

Comms Bestie Group Chat [Oct. 17, 2025]

Hey friends, Maybe I spent too much time on airplanes… or was it actually a quieter week in comms? Either way, here's what would've made it into the group chat: 👻 Reddit scares me: Eleanor’s reporting has me asking, who’s doing Reddit? Cause I’mma be honest friends, tread carefully....

Oct 19, 2025

Comms Bestie Group Chat [Oct. 10, 2025]

💣️ AI PR spam, personal brand playbooks, and an epic F-bomb drop Oh hey! Lots of new faces as we cross the 3,000 subscriber mark (what a mighty fine group chat 🎉). Welcome! Here’s our group chat drop: 👇️ 📰 AI v. the UK Press: The UK media is not thrilled about a new AI PR tool, Olivia Brown, that...

Oct 10, 2025

Comms Bestie Group Chat [Oct. 3, 2025]

It’s October 3. That used to mean Mean Girls Day. This year, it’s Life of a Showgirl Day. Happy celebrating. 🧡 Here’s what else is in the group chat… 🎓️ GEO PR Cert: Muck Rack just launched a new GEO Fundamentals course packed with actionable insights and a fun completion certificate...

Oct 03, 2025

Comms Bestie Group Chat [Sept. 26, 2025]

Bless the press that tells us exactly how to pitch them. Plus an NYC meetup & more. Hey! All the comms hoopla this week gave me a headache. Anyone else? Here's what would've made it into our group chat: 🗽 But first: I'm hosting the first Off the Record IRL meetup in NYC on ...

Sep 26, 2025

Comms Bestie Group Chat [Sept. 19, 2025]

What Spotify, Gap, and Huntr/x can teach us about comms this week Hey! Big week in comms land. Here’s what we’re dropping in the chat 👇 🎙 Required listening: Lulu Cheng Meservey (who quite literally wrote the “go direct...

Sep 19, 2025

Comms Bestie Group Chat [September 12, 2025]

Is Claude Code our new comms AI writing bestie? Hey, Here’s this week’s group chat drop 👇️ 🤖 AI writing partner of your dreams? Helen Kupp (my former Slack coworker, now leading Women Defining AI) dropped a insight-packe...

Sep 12, 2025

Comms Bestie Group Chat [September 5, 2025]

Katie called it spicy 🌶, Leah says hiring’s back, and Lauren's got AI prompts Hey, ✨ Dreams come true: hot take queen Katie Boysen called my Smart in Public episode the spiciest yet. I was literally sweati...

Sep 05, 2025

Comms Bestie Group Chat [August 29, 2025]

AI Comms training, a RIP to the print AJC, and a surprising WSJ job Hey, Here’s what I would have dropped in our comms group chat. 🤖 AI + Comms Webinar: I’m hosting a free workshop with Axios HQ: The Ultimate Guide to AI in Comms: 5 Insights from 170+ Comms Pros. Grab your seat. 📰...

Aug 29, 2025

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The Comms Bestie Group Chat

A weekly round-up of what I'd drop in the group chat.

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