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The Comms Bestie Group Chat
A weekly round-upĀ of what I'd drop in the group chat.

Join 5,000+ comms prosĀ for the best 5 minutes of your week.
Think: smart reads, spicy takes, useful tips, and ideas that madeĀ us rethink comms (or just madeĀ us laugh).

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The new comms launch playbook
Ā  5 launch lessons from Beehiiv's Winter Release hype machine Ā  Hey friends, I woke up yesterday thinking, "omg, it's Nov. 13… the Beehiiv update is happening today." I'm not sure that's ever happened before with a product launch. So something different this week:Ā I'm dedicating this ...
Nov 14, 2025
Comms Bestie Group Chat [Nov. 7, 2025]
Hey hey, It’s November. We saved (?) some daylight. Now let’s group chat. šŸ“ŠĀ Reporting Report:Ā Muck Rack released itsĀ State of PR MeasurementĀ and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LL...
Nov 07, 2025
Comms Bestie Group Chat [Oct. 31, 2025]
Hey! Happy Halloween. šŸ‘» Lots of treats in the group chat this week. Let's ghoul. šŸŽƒ šŸ¤– Bot Release: Friend of Off the Record and LinkedIn legend Parry Headrick dropped a free template for optimizing your releases for AI. Side note: We hear Globe Newswire Online Only is $250/pop and is the best for ...
Oct 31, 2025
Comms Bestie Group Chat [Oct. 24, 2025]
Hey friends, Once you’ve put down the popcorn after listening to The Katie’sĀ super spicy takesĀ on if reputation matters in 2025, here’s what’s popping in the group chat. šŸæĀ  šŸ””Ā Last week's Reddit convo made it clear: we are not sure what to do on Reddit. ĀÆ\_(惄)_/ĀÆ Thankfully, the Reddit...
Oct 24, 2025
Comms Bestie Group Chat [Oct. 17, 2025]
Ā  Hey friends, Maybe I spent too much time on airplanes… or was it actually a quieter week in comms? Either way, here's what would've made it into the group chat: šŸ‘»Ā Reddit scares me: Eleanor’sĀ reportingĀ has me asking, who’s doing Reddit? Cause I’mma be honest friends, tread carefully....
Oct 19, 2025
Comms Bestie Group Chat [Oct. 10, 2025]
šŸ’£ļø AI PR spam, personal brand playbooks, and an epic F-bomb drop Oh hey! Lots of new faces as we cross the 3,000 subscriber mark (what a mighty fine group chat šŸŽ‰). Welcome! Here’s our group chat drop: šŸ‘‡ļø šŸ“° AI v. the UK Press: The UK media is not thrilled about a new AI PR tool, Olivia Brown, that...
Oct 10, 2025
Comms Bestie Group Chat [Oct. 3, 2025]
It’s October 3. That used to meanĀ Mean Girls Day. This year, it’sĀ Life of a Showgirl Day. Happy celebrating. 🧔  Here’s what else is in the group chat… šŸŽ“ļøĀ GEO PR Cert: Muck Rack just launched a newĀ GEO Fundamentals courseĀ packed with actionable insights and a fun completion certificate...
Oct 03, 2025
Comms Bestie Group Chat [Sept. 26, 2025]
Bless the press that tells us exactly how to pitch them. Plus an NYC meetup & more. Ā  Hey! All the comms hoopla this week gave me a headache.Ā Anyone else? Here's what would've made it into our group chat: šŸ—½Ā But first: I'm hosting the first Off the Record IRL meetup in NYC on ...
Sep 26, 2025
Comms Bestie Group Chat [Sept. 19, 2025]
Ā  What Spotify, Gap, and Huntr/x can teach us about comms this week Ā  Ā  Ā  Ā  Ā  Ā  Ā  Hey! Big week in comms land.Ā Here’s what we’re dropping in the chat šŸ‘‡ šŸŽ™Ā Required listening: Lulu Cheng Meservey (who quite literallyĀ wroteĀ the ā€œgo direct...
Sep 19, 2025
Comms Bestie Group Chat [September 12, 2025]
Is Claude Code our new comms AI writing bestie? Ā  Ā  Ā  Ā  Ā  Ā  Ā  Hey, Here’s this week’s group chat drop šŸ‘‡ļøĀ  šŸ¤–Ā AI writing partner of your dreams?Ā Helen Kupp (my former Slack coworker, now leading Women Defining AI) dropped aĀ insight-packe...
Sep 12, 2025
Comms Bestie Group Chat [September 5, 2025]
Ā  Katie called it spicy 🌶, Leah says hiring’s back, and Lauren's got AI prompts Ā  Ā  Ā  Ā  Ā  Ā  Ā  Hey, ✨ Dreams come true:Ā hot take queen Katie Boysen called myĀ Smart in Public episodeĀ the spiciest yet. I was literally sweati...
Sep 05, 2025
Comms Bestie Group Chat [August 29, 2025]
AI Comms training, a RIP to the print AJC, and a surprising WSJ job Hey, Here’s what I would have dropped in our comms group chat. šŸ¤–Ā AI + Comms Webinar: I’m hosting a free workshop with Axios HQ: The Ultimate Guide to AI in Comms: 5 Insights from 170+ Comms Pros.Ā Grab your seat. šŸ“°...
Aug 29, 2025
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