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Hey besties, |
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This is what was popping off in the group chats this week. What did I miss? 👇️ |
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💎 GEO Gems: I know you want to be better at AI search. Our queen Sarah Evans breaks down how to write a GEO-optimized |
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🎓 Need more GEO? Say less. Coffee Communications is hosting a half-day GEO Summit in New York on Feb. 18. Spots are limited, and the first 15 OTR readers get 60% off. (Event passcode: GEO | Promo code: OTR) |
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📚 New crisis playbook: Bradley Akubuiro just announced Faster. Messier. Tougher. Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Um, yeah, everything is on fire so adding this to cart. |
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✈️ Speaking of crisis: Only comms people could fully appreciate the whiplash of the best and worst headlines dropping hours apart. Godspeed to the Boeing PR team. |
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🙏 Plz help: If you're in-house, built a custom AI bot or workflow, and are down to share that knowledge with the world, reply to this email with what you've built. I'm in research mode for my first open training of 2026 all about BYO (building your own) AI for comms. (And stay tuned for the training - if you've been to these before you know they're 10/10). |
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Chat soon, |
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PS: Last week’s most-clicked was Scott Steinhardt’s take on how to read the news. |
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Who will take the OpenAI CCO job?
Hey besties,
Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️
📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
Announcement on ramps
Hey friends,
If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️
🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time.
h/t Rachel Karten // Link...
We've Got New (Media) Rules
Hey besties,
For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops.
Let’s group chat. 👇️
💬 Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
Get In the Group Chat
Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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