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Hey besties, |
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This is what was popping off in the group chats this week. What did I miss? 👇️ |
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💎 GEO Gems: I know you want to be better at AI search. Our queen Sarah Evans breaks down how to write a GEO-optimized |
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🎓 Need more GEO? Say less. Coffee Communications is hosting a half-day GEO Summit in New York on Feb. 18. Spots are limited, and the first 15 OTR readers get 60% off. (Event passcode: GEO | Promo code: OTR) |
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📚 New crisis playbook: Bradley Akubuiro just announced Faster. Messier. Tougher. Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Um, yeah, everything is on fire so adding this to cart. |
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✈️ Speaking of crisis: Only comms people could fully appreciate the whiplash of the best and worst headlines dropping hours apart. Godspeed to the Boeing PR team. |
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🙏 Plz help: If you're in-house, built a custom AI bot or workflow, and are down to share that knowledge with the world, reply to this email with what you've built. I'm in research mode for my first open training of 2026 all about BYO (building your own) AI for comms. (And stay tuned for the training - if you've been to these before you know they're 10/10). |
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Chat soon, |
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PS: Last week’s most-clicked was Scott Steinhardt’s take on how to read the news. |
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Your comms AI chief of staff
Hello friends,
Happy Masters Week to those who celebrate ⛳️. One thing you might not know about me: I married into a golf family. Both of my in-laws were professional golfers. There's so much hardware in their house that the guest bathroom mouthwash holder is a championship trophy. Normal.
Unfortunately, my sports prowess begins and ends with loving to watch. I've never broken 100 on the course...
Big Bestie Energy
Hey besties,
Here’s what had my group chats lighting up this week.
🤖 PR for Your AI: I've long been a proponent of "doing PR for your AI" program. Basically meaning, you need to be talking about how you're automating rote work and doing more strategic work with AI. Two things on this stuck out for me this week:
One CEO literally said it: “If someone came to me and said ‘hey I...
Delayed accountability, swift action
Hey besties,
A departure from our normal links-based newsletter this week.
We’ll dive into how two comms teams responded to allegations of harm against children. One acted immediately. The other waited until they had no choice.
✊ First: United Farm Workers and Cesar Chavez
The New York Times published a harrowing, explosive account of rape and abuse allegations of minors against Cesar Chavez, t...
Get In the Group Chat
Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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