Juice that GEO (and survive this week's chaos)

Hey besties,

This is what was popping off in the group chats this week. What did I miss? 👇️ 

💎 GEO Gems: I know you want to be better at AI search. Our queen Sarah Evans breaks down how to write a GEO-optimized press release AI notice and even adds a handy graphic.

🎓 Need more GEO? Say less. Coffee Communications is hosting a half-day GEO Summit in New York on Feb. 18. Spots are limited, and the first 15 OTR readers get 60% off. (Event passcode: GEO | Promo code: OTR)

📚 New crisis playbook: Bradley Akubuiro just announced Faster. Messier. Tougher. Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Um, yeah, everything is on fire so adding this to cart.

✈️ Speaking of crisis: Only comms people could fully appreciate the whiplash of the best and worst headlines dropping hours apart. Godspeed to the Boeing PR team.

🙏 Plz help: If you're in-house, built a custom AI bot or workflow, and are down to share that knowledge with the world, reply to this email with what you've built. I'm in research mode for my first open training of 2026 all about BYO (building your own) AI for comms. (And stay tuned for the training - if you've been to these before you know they're 10/10).

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s most-clicked was Scott Steinhardt’s take on how to read the news.