Comms Bestie Group Chat [Nov. 7, 2025]

Hey hey,

It’s November. We saved (?) some daylight. Now let’s group chat.

📊 Reporting Report: Muck Rack released its State of PR Measurement and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LLM number next year.

🔍 Speaking of Measurement: I got a peek at Delve this week, which takes conversations from "we got coverage" to "we contributed to business results." Plus you can basically chat with industry coverage to spot trends. What other PR tools should I be demoing?

📝 New Rules: Smart in Public co-host Katie Boysen breaks down the 10 comms industry pain points to fix next year and why she believes consultants are poised to win.

✨ PR Rebrand: Notion merged comms with social & influencer and renamed it the Storytelling Team. My bet is they won't be the last to make this narrative shift (see what I did there?). (h/t Cristin Culver)

🤠 Comms IRL: Heading to Austin next week for Ragan's event? Amanda Coffee is hosting side events Wednesday night and Friday afternoon, Simpplr/ScreenCloud have a boat party on Wednesday, and Workshop is doing booth headshots on Thursday. Have fun, y’all!

🤖 One for the road: Will you be pre-ordering your house robot? I have always wanted a Rosey…

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week's most-clicked was Parry Headrick's AI-optimized press release template.

You're reading the Comms Bestie Group Chat, a free weekly drop to 3,500+ comms pros. Off the Record is the membership behind the group chat: 150+ comms leaders getting training, coaching, and community. It’s where the magic happens. ✨