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Hey hey, |
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It’s November. We saved (?) some daylight. Now let’s group chat. |
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đź“Š Reporting Report: Muck Rack released its State of PR Measurement and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LLM number next year. |
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🔍 Speaking of Measurement: I got a peek at Delve this week, which takes conversations from "we got coverage" to "we contributed to business results." Plus you can basically chat with industry coverage to spot trends. What other PR tools should I be demoing? |
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đź“ť New Rules: Smart in Public co-host Katie Boysen breaks down the 10 comms industry pain points to fix next year and why she believes consultants are poised to win. |
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✨ PR Rebrand: Notion merged comms with social & influencer and renamed it the Storytelling Team. My bet is they won't be the last to make this narrative shift (see what I did there?). (h/t Cristin Culver) |
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🤠Comms IRL: Heading to Austin next week for Ragan's event? Amanda Coffee is hosting side events Wednesday night and Friday afternoon, Simpplr/ScreenCloud have a boat party on Wednesday, and Workshop is doing booth headshots on Thursday. Have fun, y’all! |
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🤖 One for the road: Will you be pre-ordering your house robot? I have always wanted a Rosey… |
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Chat soon, |
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PS: Last week's most-clicked was Parry Headrick's AI-optimized press release template. |
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You're reading the Comms Bestie Group Chat, a free weekly drop to 3,500+ comms pros. Off the Record is the membership behind the group chat: 150+ comms leaders getting training, coaching, and community. It’s where the magic happens. ✨ |
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Who will take the OpenAI CCO job?
Hey besties,
Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️
📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
Announcement on ramps
Hey friends,
If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️
🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time.
h/t Rachel Karten //Â Link...
We've Got New (Media) Rules
Hey besties,
For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops.
Let’s group chat. 👇️
đź’¬ Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
Get In the Group Chat
Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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