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Hey hey, |
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Itās November. We saved (?) some daylight. Now letās group chat. |
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š Reporting Report: Muck Rack released its State of PR Measurement and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LLM number next year. |
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š Speaking of Measurement: I got a peek at Delve this week, which takes conversations from "we got coverage" to "we contributed to business results." Plus you can basically chat with industry coverage to spot trends. What other PR tools should I be demoing? |
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š New Rules: Smart in Public co-host Katie Boysen breaks down the 10 comms industry pain points to fix next year and why she believes consultants are poised to win. |
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āØ PR Rebrand: Notion merged comms with social & influencer and renamed it the Storytelling Team. My bet is they won't be the last to make this narrative shift (see what I did there?). (h/t Cristin Culver) |
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š¤ Comms IRL: Heading to Austin next week for Ragan's event? Amanda Coffee is hosting side events Wednesday night and Friday afternoon, Simpplr/ScreenCloud have a boat party on Wednesday, and Workshop is doing booth headshots on Thursday. Have fun, yāall! |
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š¤ One for the road: Will you be pre-ordering your house robot? I have always wanted a Roseyā¦ |
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Chat soon, |
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PS: Last week's most-clicked was Parry Headrick's AI-optimized press release template. |
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You're reading the Comms Bestie Group Chat, a free weekly drop to 3,500+ comms pros. Off the Record is the membership behind the group chat: 150+ comms leaders getting training, coaching, and community. Itās where the magic happens. āØ |
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Your comms AI chief of staff
Hello friends,
Happy Masters Week to those who celebrate ā³ļø. One thing you might not know about me: I married into a golf family. Both of my in-laws were professional golfers. There's so much hardware in their house that the guest bathroom mouthwash holder is a championship trophy. Normal.
Unfortunately, my sports prowess begins and ends with loving to watch. I've never broken 100 on the course...
Big Bestie Energy
Hey besties,
Hereās what had my group chats lighting up this week.
š¤Ā PR for Your AI: I'veĀ longĀ been a proponent of "doing PR for your AI" program. Basically meaning, you need to be talking about how you're automating rote work and doing more strategic work with AI. Two things on this stuck out for me this week:
One CEO literallyĀ saidĀ it: āIf someone came to me and said āhey I...
Delayed accountability, swift action
Hey besties,
A departure from our normal links-based newsletter this week.
Weāll dive into how two comms teams responded to allegations of harm against children. One acted immediately. The other waited until they had no choice.
ā First: United Farm Workers and Cesar Chavez
The New York Times published a harrowing, explosive account of rape and abuse allegations of minors against Cesar Chavez, t...
Get In the Group Chat
Links Iād drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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