Comms Bestie Group Chat [Oct. 24, 2025]

Hey friends,

Once you’ve put down the popcorn after listening to The Katie’s super spicy takes on if reputation matters in 2025, here’s what’s popping in the group chat. 🍿 

🔔 Last week's Reddit convo made it clear: we are not sure what to do on Reddit. ¯\_(ツ)_/¯ Thankfully, the Reddit head of EMEA comms Alana Saltzman shared this resource for brands to get started. Her words: You wouldn't show up to a party and just start shouting about yourself... so maybe don't do that on Reddit? (Plus it was good to see startup comms pro Lindsay Amos post her Substack in a YC subreddit and not get immediately shamed).

🤯 AI Knowledge Bombs: The Groq (not Grok) CEO dropped so much net-new information in this 20VC podcast. You'll want to listen to the whole thing, but my favorite parts: his prediction AI will cause a labor shortage (not job loss), how learning to code will be the modern-day equivalent of learning to read/write back in the day, and his approach to AI: "We don't tell our engineers which AI to use, but they must use AI."

🛳️ Virgin Voyages built 50 agents: They're automating time-consuming marketing tasks like landing pages and email customization. Comms pros: we're next. So it's time to get comfortable with building and running agents.

☕️ NYC Tech Press Panel: If you're in NYC on Nov. 6, grab a spot to the State of Biz & Tech Media panel. It's free, featuring reporters from TIME, CNBC, BI and Semafor, and there are only 15 spots left. S/O to Amanda Coffee for always putting together great IRL events.

🔥 Oh, and if you work for Weber, DM me: Between your CEO AI'ing himself, and Eleanor’s reporting that you’re automating 75% of crisis work and inking a 7-fig deal with Google, I must hear how AI is impacting your daily work.

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s most-clicked was Liora Kern’s comms prompts. Fun surprise: she’s a Comms Bestie reader 😍