Hey!
Happy Halloween. 👻 Lots of treats in the group chat this week. Let's ghoul. 🎃
🤖 Bot Release: Friend of Off the Record and LinkedIn legend Parry Headrick dropped a free template for optimizing your releases for AI. Side note: We hear Globe Newswire Online Only is $250/pop and is the best for AI pickup. This is the (new) way.
🗞️ Subscribe add to cart: Sarah Brady shares a great holiday gift idea: news subscriptions. My dad (ever the trendsetter) gifted me the NYT last year and I promise I use it for more than just the Spelling Bee.
✅ Vibe Code Check: Comms pro Greg Swan shows us how easy vibe coding can be with the AI generation's version of "let me Google that for you."
👏 OTR session slapped: The latest members-only workshop on 2026 Comms Planning was our top-rated session ever. Members called it "STELLAR," "EXCELLENT," and “absolutely LOVED it”. Wasn't planning to reopen membership this year... but it was too good to keep gated. So membership is open so you can join, grab the replay and use our OTR AI Planning tool (plus everything else inside).
📸 OK I'm crying: Y’all… is my first ever official conference speaker photo and I definitely sent it to my mom. Thank you Axios HQ & Mixing Board for letting me yap on comms careers!
Do these new glasses make me look smart? 🤓
🍼 Just for fun: Tim Urban emerged from his book-writing hole to give us this extremely accurate portrayal of toddler parenthood. Comms besties who are parents, you'll feel seen.
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last week’s most-clicked was Reddit for Business guide.
PPS: Hope your night is all treats, no tricks! Wish me luck as I attempt Rumi from K-Pop Demon Hunters hair on Jennings... 👿 Rigby will be a cutie crawly spider 🕷️ (pretending it's a demon so we have a theme). What are you or your kids dressing up as?
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