Comms Bestie Group Chat [Oct. 10, 2025]
š£ļø AI PR spam, personal brand playbooks, and an epic F-bomb drop
Oh hey!
Lots of new faces as we cross the 3,000 subscriber mark (what a mighty fine group chat š). Welcome! Hereās our group chat drop: šļø
š° AI v. the UK Press: The UK media is not thrilled about a new AI PR tool, Olivia Brown, thatās spamming them with press releases. My thoughts: if it works (and the article shows it does), it may just be the new normal. But great pitches (and relationships) will still win.
š¼ How to Ask for Job Help: Helen Min of Great Chat fame shared stellar advice on job hunting. TL;DR ā be direct, be actionable.
š§ AI Pod Recs: If you want to nerd out on whatās next, might I recommend Moonshots (hyper-optimistic, all-tech-future vibes) and The Last Invention (a more grounded take from Gregory Warner of NPRās Rough Translation).
š Personal Brand for FTEs: āBecca from LinkedInā (and OTR guest!) shared an actionable playbook for using your personal brand to drive corporate growth.
š¹ āGet Out of My F-ing Shotā: Iām just going to say itā¦ your staffer walking through was not the distracting part, Katie Porter. Whereās a comms pro when you need one?
āļø One to go: United Airlines nailed it with the October 3/Taylor Swift/Mean Girls day. š§”
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last weekās most-clicked link was Muck Rackās GEO certification. An OTR member said it was perfect as a GEO novice.
P.P.S. Iāll be in NYC next week and hosting a happy hour Tuesdayā¦ we have room for three more! š½
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