The Comms Bestie Group Chat
A weekly round-upĀ of what I'd drop in the group chat.
Join 7,500+ comms prosĀ for the best 5 minutes of your week.
Think: smart reads, spicy takes, useful tips, and ideas that madeĀ us rethink comms (or just madeĀ us laugh).
Everyone thinks they can do comms now
Hey besties,
Yesterday I had a full hour-long conversation about comms and AI never came up once. It's possible. But apparently not for this newsletter.
Let's group chat š
š¬Ā Reporterās &*#@$ inbox:Ā What's the best pitch subject line? The one that actually gets a journalist to open...
Apr 17, 2026
Your comms AI chief of staff
Hello friends,
Happy Masters Week to those who celebrate ā³ļø. One thing you might not know about me: I married into a golf family. Both of my in-laws were professional golfers. There's so much hardware in their house that the guest bathroom mouthwash holder is a championship trophy. Normal.
Unfort...
Apr 10, 2026
Big Bestie Energy
Hey besties,
Hereās what had my group chats lighting up this week.
š¤Ā PR for Your AI: I'veĀ longĀ been a proponent of "doing PR for your AI" program. Basically meaning, you need to be talking about how you're automating rote work and doing more strategic work with AI. Two things on this ...
Apr 03, 2026
Delayed accountability, swift action
Hey besties,
A departure from our normal links-based newsletter this week.
Weāll dive into how two comms teams responded to allegations of harm against children. One acted immediately. The other waited until they had no choice.
ā First: United Farm Workers and Cesar Chavez
The New York Times publ...
Mar 20, 2026
The great GEO debate
Hey besties,
Not sure about you, but my brain hurts from the pace of AI innovation. Just when I get my head around vibe coding, now I'm supposed to be OpenClaw-ing? š¤Æ Don't stress... I'll experiment with everything for you and let you know what's worth the work. For now: your Claude Projects, Gem...
Mar 13, 2026
Anthropic's hiring AI comms ops
Hey besties,
Say all you want aboutĀ awkward CEOs, but I really want to try McDonald's newĀ productĀ burger. š While weāre here, as much as we love execs over brands doing socialā¦ we may need to start recommending acting classes in the strategy.
Let's group chat š
š¤Ā AI ops is here: L...
Mar 06, 2026
Your favorite podcast is AI šļø
Hey besties,
My feeds are spiraling with AI content experiments this week. Some disclosed, someā¦ not so much. Here's what made it into the group chat:
šĀ The AI Files:Ā TheĀ newest top-10 podcastĀ with a 4.4 rating and 700k downloads isā¦ entirely created by AI (andĀ Adam Levy). The Epstein...
Feb 27, 2026
The year of the Fire Horse
Happy Lunar New Year. It's the year of the Fire Horse, representing intense energy and rapid change. And here I was thinking that was already happening since ChatGPT dropped in '23. ĀÆ\_(ć)_/ĀÆ
Hereās what made it into the group chat šļøĀ
šĀ CEO Social ā Sales: Kristin van Laren, head of ...
Feb 20, 2026
A go direct case study
Ā
Hey besties,
Happy Galentineās Day. š Here's what hit the group chat this week š
š£Ā Go direct case study:Ā "No one cares that you redesigned your app" -every comms person ever.
Exceptā¦Ā people do care. The ones who live, breathe, and use your product every day. Which is why I love ...
Feb 13, 2026
Your execs need better takes
Happy Super Bowl weekend to all who celebrate. Yesterday, while trying to explain American culture to my existentially curious six-year-old, the first example I gave was "Super Bowl." Peak parenting. Send me your fave commercials/PR campaigns so far.
Let's group chat. šļø
š£ Let's talk exec comms: ...
Feb 06, 2026
Should we speak up or stay silent?
Companies got into politics this week. Interesting timing, givenĀ thisĀ led last weekās group chat. Here's what else made it šļøĀ
š¬Ā CEOs took a stand-ish: For what feels like the first time in forever, CEOsĀ spoke outĀ about something political. My thoughts? They didn't actuallyĀ sayĀ anything. ...
Jan 30, 2026
I made you a Trump GPT
Live from Davos!Ā šØš(JK, I work for myself and you know your girl is not fronting that airfare). Hereās whatās blowing up the group chat this week.
šĀ Trump GPT: Inspired by Eleanor'sĀ reportingĀ on White House meddling in corporate life (lolz, itās normal now), I made you aĀ scenario planner....
Jan 23, 2026
