Your favorite podcast is AI 🎙️

Hey besties,

My feeds are spiraling with AI content experiments this week. Some disclosed, some… not so much. Here's what made it into the group chat:

🎙 The AI Files: The newest top-10 podcast with a 4.4 rating and 700k downloads is… entirely created by AI (and Adam Levy). The Epstein Files totally flips the narrative that "human storytelling prevails in the age of AI" by taking 3 million Epstein files and dropping two pods a day. Check it out.

My thoughts: Be wary of brushing this off as a hoax. If people consume it (and they are)… the AI-generated content will continue to come.

📰 Speaking of AI experiments with no editorial input: May I present… AgentCrunch, "a live experiment in autonomous journalism". Do you think your clients will be as excited to get in here as they are TechCrunch? 🙃 (h/t David Cendón Garcia)

📊 Comms Means Business: A recent study from Northwestern of 125 senior exec pros is speaking truth. If you want to be a comms leader, you have to be a business leader. Hard. Stop.

(Oh, and speaking of business value, the Northwestern data also found this is the thing your CCO thinks you suck the most at. OTR members - I got you on this, full workshop on tying comms to business value coming in April.)

📈 While you're feeling valued - Bookmark this Gartner report predicting PR and media budgets will 2x in the next 2 years thanks to GEO. You’re welcome.

🤯 “The most useful time I've spent on how to think differently about AI in Comms. Mind Blown.”: OK this wasn't from a group chat, but it was from my Vibe Code sesh chat. It was 🔥 so I added some more dates ICYMI.

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s most-clicked was Anne Helen Peterson’s rebuttal to that infamous "Something Big is Happening” AI article.

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