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Hey besties, |
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My feeds are spiraling with AI content experiments this week. Some disclosed, someā¦ not so much. Here's what made it into the group chat: |
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š The AI Files: The newest top-10 podcast with a 4.4 rating and 700k downloads isā¦ entirely created by AI (and Adam Levy). The Epstein Files totally flips the narrative that "human storytelling prevails in the age of AI" by taking 3 million Epstein files and dropping two pods a day. Check it out. |
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My thoughts: Be wary of brushing this off as a hoax. If people consume it (and they are)ā¦ the AI-generated content will continue to come. |
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š° Speaking of AI experiments with no editorial input: May I presentā¦ AgentCrunch, "a live experiment in autonomous journalism". Do you think your clients will be as excited to get in here as they are TechCrunch? š (h/t David CendĆ³n Garcia) |
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š Comms Means Business: A recent study from Northwestern of 125 senior exec pros is speaking truth. If you want to be a comms leader, you have to be a business leader. Hard. Stop. |
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(Oh, and speaking of business value, the Northwestern data also found this is the thing your CCO thinks you suck the most at. OTR members - I got you on this, full workshop on tying comms to business value coming in April.) |
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š While you're feeling valued - Bookmark this Gartner report predicting PR and media budgets will 2x in the next 2 years thanks to GEO. Youāre welcome. |
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š¤Æ āThe most useful time I've spent on how to think differently about AI in Comms. Mind Blown.ā: OK this wasn't from a group chat, but it was from my Vibe Code sesh chat. It was š„ so I added some more dates ICYMI. |
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Chat soon, |
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PS: Last weekās most-clicked was Anne Helen Petersonās rebuttal to that infamous "Something Big is Happeningā AI article. |
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You're reading the Comms Bestie Group Chat, a free weekly drop to 5,000+ comms pros. Off the Record is the membership behind the group chat: 200+ comms leaders getting training, coaching, and community. Itās where the magic happens. āØ |
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Your comms AI chief of staff
Hello friends,
Happy Masters Week to those who celebrate ā³ļø. One thing you might not know about me: I married into a golf family. Both of my in-laws were professional golfers. There's so much hardware in their house that the guest bathroom mouthwash holder is a championship trophy. Normal.
Unfortunately, my sports prowess begins and ends with loving to watch. I've never broken 100 on the course...
Big Bestie Energy
Hey besties,
Hereās what had my group chats lighting up this week.
š¤Ā PR for Your AI: I'veĀ longĀ been a proponent of "doing PR for your AI" program. Basically meaning, you need to be talking about how you're automating rote work and doing more strategic work with AI. Two things on this stuck out for me this week:
One CEO literallyĀ saidĀ it: āIf someone came to me and said āhey I...
Delayed accountability, swift action
Hey besties,
A departure from our normal links-based newsletter this week.
Weāll dive into how two comms teams responded to allegations of harm against children. One acted immediately. The other waited until they had no choice.
ā First: United Farm Workers and Cesar Chavez
The New York Times published a harrowing, explosive account of rape and abuse allegations of minors against Cesar Chavez, t...
Get In the Group Chat
Links Iād drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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