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Hey besties, |
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My feeds are spiraling with AI content experiments this week. Some disclosed, some… not so much. Here's what made it into the group chat: |
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🎙 The AI Files: The newest top-10 podcast with a 4.4 rating and 700k downloads is… entirely created by AI (and Adam Levy). The Epstein Files totally flips the narrative that "human storytelling prevails in the age of AI" by taking 3 million Epstein files and dropping two pods a day. Check it out. |
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My thoughts: Be wary of brushing this off as a hoax. If people consume it (and they are)… the AI-generated content will continue to come. |
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📰 Speaking of AI experiments with no editorial input: May I present… AgentCrunch, "a live experiment in autonomous journalism". Do you think your clients will be as excited to get in here as they are TechCrunch? 🙃 (h/t David Cendón Garcia) |
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📊 Comms Means Business: A recent study from Northwestern of 125 senior exec pros is speaking truth. If you want to be a comms leader, you have to be a business leader. Hard. Stop. |
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(Oh, and speaking of business value, the Northwestern data also found this is the thing your CCO thinks you suck the most at. OTR members - I got you on this, full workshop on tying comms to business value coming in April.) |
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📈 While you're feeling valued - Bookmark this Gartner report predicting PR and media budgets will 2x in the next 2 years thanks to GEO. You’re welcome. |
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🤯 “The most useful time I've spent on how to think differently about AI in Comms. Mind Blown.”: OK this wasn't from a group chat, but it was from my Vibe Code sesh chat. It was 🔥 so I added some more dates ICYMI. |
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Chat soon, |
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PS: Last week’s most-clicked was Anne Helen Peterson’s rebuttal to that infamous "Something Big is Happening” AI article. |
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Who will take the OpenAI CCO job?
Hey besties,
Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️
📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
Announcement on ramps
Hey friends,
If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️
🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time.
h/t Rachel Karten // Link...
We've Got New (Media) Rules
Hey besties,
For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops.
Let’s group chat. 👇️
💬 Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
Get In the Group Chat
Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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