|
Hey besties, |
|
|
Happy Galentine’s Day. 💗 Here's what hit the group chat this week 👇 |
|
|
📣 Go direct case study: "No one cares that you redesigned your app" -every comms person ever. |
|
|
Except… people do care. The ones who live, breathe, and use your product every day. Which is why I love that Notion's CEO did a full go direct trifecta: he told a story instead of just announcing a product (including the behind-the-scenes code name), pre-empted the classic "I hate the new design" user feedback trope, and invited his customer community in for beta access. This turned a non-news moment into an organic attention moment. |
|
|
Not bad for the head of the Notion’s "Storytelling Team." 😏 |
|
|
📚 IC book club: Internal comms bestie Regine Nelson created the IC Resource Hub with 100+ books, communities, podcasts, and tools. Check it out or add your own favorite. (Do any of the books have Fae? Asking for a friend.) |
|
|
📬 The pitch inbox of nightmares: The Stack's Edward Targett screenshotted his pitch-filled inbox and I truly don't know how journalists do it. |
|
|
|
|
🗓️ I'm on the speaking circuit over the next two weeks, I'd love to see you! |
|
|
|
|
Yes, two sessions on Feb. 26. Here's hoping the wellness gods keep my children healthy. |
|
|
🤦♀️ Quick PSA: Not sure who needs to hear this, but please tell your CEOs to stop making jokes. |
|
|
Except for this one: the love for my CEO dad's Super Bowl snack reinforces what I knew to be true: you all are my people. |
|
|
|
|
Chat soon, |
|
|
PS: Last week’s most-clicked was Jim Prosser’s Building Things Is Comms Now. |
|
|
|
|
|
You're reading the Comms Bestie Group Chat, a free weekly drop to 5,000+ comms pros. Off the Record is the membership behind the group chat: 200+ comms leaders getting training, coaching, and community. It’s where the magic happens. ✨ |
|
|
Did a bestie forward you this email? You’ve got good taste in friends. Sign up to join the group chat. |
Responses