The year of the Fire Horse

Happy Lunar New Year. It's the year of the Fire Horse, representing intense energy and rapid change. And here I was thinking that was already happening since ChatGPT dropped in '23. ¯\_(ツ)_/¯

Here’s what made it into the group chat 👇️ 

📈 CEO Social → Sales: Kristin van Laren, head of Marketing at Peridio, broke down her CEO's social media success ($970k this quarter). My favorite part? Her CEO still writes and posts himself, but they've established a rhythm. How do you think he's doing?

👶 This Week in Brand Backlash™️: May I present - Frida Baby. I love their snot sucker (daycare germs are real), but turns out their packaging and social have been… suggestive ("how about a quickie?", "I get turned on easily,"). WTAF 🤮 . We’ll give them credit for a lengthly press response, but it lacks any commitments to change in the future. The moms are mad.

🎨 The Vibe Mindset: Lovable's Vibe Code Engineer went on Lenny's Podcast to get us all in the right mindset before next week's session. The key takeaway: taste and judgment reign supreme.(Apple / Spotify / YouTube)

🏅 Olympics + pressure: Heavily hyped US athletes are having uncharacteristic flops. Is the media over-pressuring them, or is it just standard Olympic pressure?

👑 One to go: I purposefully didn't send you that viral AI article last week, but I like this response from queen Anne Helen Peterson more.

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s most-clicked was Notion’s CEOs go-direct sidebar nav update.

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