The Comms Bestie Group Chat
A weekly round-upĀ of what I'd drop in the group chat.
Join 7,500+ comms prosĀ for the best 5 minutes of your week.
Think: smart reads, spicy takes, useful tips, and ideas that madeĀ us rethink comms (or just madeĀ us laugh).
A go direct case study
Ā
Hey besties,
Happy Galentineās Day. š Here's what hit the group chat this week š
š£Ā Go direct case study:Ā "No one cares that you redesigned your app" -every comms person ever.
Exceptā¦Ā people do care. The ones who live, breathe, and use your product every day. Which is why I love ...
Feb 13, 2026
Your execs need better takes
Happy Super Bowl weekend to all who celebrate. Yesterday, while trying to explain American culture to my existentially curious six-year-old, the first example I gave was "Super Bowl." Peak parenting. Send me your fave commercials/PR campaigns so far.
Let's group chat. šļø
š£ Let's talk exec comms: ...
Feb 06, 2026
Should we speak up or stay silent?
Companies got into politics this week. Interesting timing, givenĀ thisĀ led last weekās group chat. Here's what else made it šļøĀ
š¬Ā CEOs took a stand-ish: For what feels like the first time in forever, CEOsĀ spoke outĀ about something political. My thoughts? They didn't actuallyĀ sayĀ anything. ...
Jan 30, 2026
I made you a Trump GPT
Live from Davos!Ā šØš(JK, I work for myself and you know your girl is not fronting that airfare). Hereās whatās blowing up the group chat this week.
šĀ Trump GPT: Inspired by Eleanor'sĀ reportingĀ on White House meddling in corporate life (lolz, itās normal now), I made you aĀ scenario planner....
Jan 23, 2026
Juice that GEO (and survive this week's chaos)
Hey besties,
This is what was popping off in the group chats this week. What did I miss? šļøĀ
šĀ GEO Gems:Ā I know you want to be better at AI search. Our queen Sarah EvansĀ breaks downĀ how to write a GEO-optimizedĀ press releaseĀ AI notice and even adds a handy graphic.
šĀ Need more GEO...
Jan 16, 2026
The year of the real, RSS feeds are back, and a new comms anthem
Hey Besties,
Weāre back. Letās see what made it in the group chat this week šļøĀ
āØĀ My big prediction:Ā On top of myĀ predictions postĀ (which side note, not sure if Iām surprisedĀ we ticked off #2Ā so quickly), I think this will beĀ the year of the real. NOT using AI will be the differentiat...
Jan 09, 2026
Comms Bestie Group Chat Wrapped š
āØ Your most-clicked comms links of 2025
Ā
Letās wrap up 2025 like the best of them with our own version of theĀ Comms Bestie Group Chat Wrapped.Ā āØĀ
Here are the top links you clicked this year, measured by the percentage of readers who clicked.
Let's go! š
#10. Parry Headrickās...
Dec 29, 2025
The CCO ā CEO pipeline (and other succession tea)
Lots of new faces as we cross theĀ 5,000 subscriber markĀ (what a mighty fine group š). This is theĀ Comms Bestie Group Chat, a weekly drop of what I'd text you if we were in a group chat.
šĀ Succession watch: I've got my eye onĀ Hinge's succession planĀ (and not just because I'm a former Bumble gi...
Dec 12, 2025
Your New York Comms Week Dispatch
It was dubbed New York Comms Week and if we were in a group chat, here's what I would have sent as a dispatch šļø
The top takes from Axios Communicators LIVE last night:
š
Ā EstĆ©e Lauder'sĀ CCOĀ Meridith WebsterĀ broke it down: corp comms is about credibility, brand comms is ...
Dec 05, 2025
"Leaked" Zoom calls, glow-up titles, and straight-talking CTOs
Is internal comms the new marketing?
Ā
Hey!
Hereās whatās making the rounds in this week šļøĀ
šĀ Internal Comms is Marketing: All signs are pointing to internal comms methods being the new way to break through with "authentic marketing."Ā Exhibit A: Zapier doing a "public" All Hands call...
Nov 21, 2025
The new comms launch playbook
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5 launch lessons from Beehiiv's Winter Release hype machine
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Hey friends,
I woke up yesterday thinking, "omg, it's Nov. 13ā¦ the Beehiiv update is happening today." I'm not sure that's ever happened before with a product launch.
So something different this week:Ā I'm dedicating this ...
Nov 14, 2025
Comms Bestie Group Chat [Nov. 7, 2025]
Hey hey,
Itās November. We saved (?) some daylight. Now letās group chat.
šĀ Reporting Report:Ā Muck Rack released itsĀ State of PR MeasurementĀ and friends, we're stuck in the 2010s. Only 17% tie comms to revenue and just 12% track LLM visibility. My prediction? We'll at least 3x that LL...
Nov 07, 2025
