About
About Contact Swag
Membership
AI Tools
All AI Apps Vibe Code Hub GEO Scanner AI Project Builder Exec Voice Builder Crisis Builder Transformation Mindset
Services
Services Event Speaking 1.1 Coaching Team Coaching
Log In
← Back to all posts

Comms Bestie Group Chat [Sept. 26, 2025]

Sep 26, 2025
Follow Me
Bless the press that tells us exactly how to pitch them. Plus an NYC meetup & more.
 

Hey!

All the comms hoopla this week gave me a headache. Anyone else? Here's what would've made it into our group chat:

🗽 But first: I'm hosting the first Off the Record IRL meetup in NYC on Tuesday, Oct. 14 with my comms biz bestie Meredith Klein. Spots are limited, so grab your ticket before we sell out.

 
 

🤖 The release comeback?: As president of the I Hate Press Releases Club™️, I'm wildly conflicted about PRs driving instant results in LLMs. But if it's working... ugh, maybe we should explore.

💌 Trend I love: Reporters sharing exactly how they want to be pitched. Today's edition: James Rundle at the WSJ breaking down his preferences.

📊 Good publishing news: Wired's subscriptions are up 94% YoY. Hot dog!

⛈️ Crisis simulation tool: Here’s a free AI Crisis Simulation GPT for you to play with. Hope it sparks ideas of how you can build hyper-specific tools just for your team.

📺 Currently: Watching Jimmy Kimmel's return monologue while trying not to spiral about the Pentagon's press pledge proposal. Don't publish anything not approved?! James Madison is rolling over.

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week's most-clicked was Jennifer George's breakdown of Gap's response strategy.

PPS: Will you be in Austin for MB (Live) Oct. 27-29 or Comms Week Nov. 12-14? Reply here and let’s meet up.

 
 
 
 

Responses

Join the conversation
t("newsletters.loading")
Loading...
Who will take the OpenAI CCO job?
Hey besties, Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️ 📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
Announcement on ramps
Hey friends, If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️ 🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time. h/t Rachel Karten // Link...
We've Got New (Media) Rules
Hey besties, For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops. Let’s group chat. 👇️ 💬 Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
Get In the Group Chat

Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.

Footer Logo
Login Home About Membership Contact Terms and Conditions Privacy Policy Ethics & AI Disclosure

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.