Hey besties,
For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops.
Let’s group chat. 👇️
đź’¬ Bestie real talk: There's feedback your boss gives you (probably drafted in AI, probably softened to oblivion). Then there's the feedback your besties give you. Meredith Klein of Meredith and the Media said the thing out loud: an impassioned plea to PR people to stop saying one thing (new media rocks!) and doing another (we promise NYT!). She inspired my recent edition of bestie real talk, this time on overcoming your fear of aligning comms to business value.
🤳 Speaking of new media: Sarah Evans wrote you a script for getting your CEO to say yes to a niche interview. Spoiler: AI visibility. (And yes — one of the top ways comms ties to business value… see above.) PS, Profound says it'll take ~6 days for your content to show up in AI search.
🤡 Unhinged watch: Duolingo’s CMO told Business Insider the internet's favorite shitposter is moving from "80% unhinged" to "more balanced" and social folks lost it. But here's what I see: 1) an investment in what actually matters for AI (Reddit + PR), and 2) idk… their TikTok still looks pretty unhinged to me.
💗 BRB, applying: How’s this for employer brand love? Lovable announced annual 10% salary increases for all employees. If you haven't tried Lovable yet, this is your sign.
💰️ One for the road: My husband met the internet’s finest workplace comedian Corporate Bro… at a SaaS conference… again. It’s giving S.A.D.N.E.S.S. (IKYKY).
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last week’s most-clicked was Axios HQ’s 2026 State of Internal Communications report.
You're reading the Comms Bestie Group Chat, a free weekly drop to 7,500+ comms pros. Off the Record is the membership behind the group chat: 400+ comms leaders getting training, coaching, and community. It’s where the magic happens. ✨
Did a bestie forward you this email? You’ve got good taste in friends. Sign up to join the group chat.
Responses