Free AI Tool!
Crisis-Test Your Brand in 15 Minutes
AI changes the game — and the risk. One viral misquote or undisclosed AI use can blow up fast. That’s why Off the Record's Gab Ferree and Zen Media's Sarah Evans built the AI Crisis Simulator: a custom GPT that helps you stress-test your comms in real-world scenarios. Run drills. Pressure-test roles. Spot your visibility gaps before the headlines do. Includes our AI-Era Crisis Comms Guide + Crisis Template for when it’s no longer a drill.
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Hey, I'm Gab
A comms VP-slash-coach who's not afraid to say what's real and level you upÂ
I went from individual contributor to VP in six years at companies like Salesforce and Bumble. But that growth wasn’t linear, easy, or obvious. I built Off the Record because I didn’t have a roadmap. I had to figure it out as I went, make mistakes, and get back up (again and again).
Now, I’m giving you the tools I wish I had. We don't need to navigate AI alone.
Hi, I'm Sarah
I help brands become the answer in search, story, and strategy.Â
As Partner and Head of PR at Zen Media, I lead efforts in earned media and AI visibility for companies across tech, SaaS, cybersecurity, medtech, and consumer markets. I’ve spent over 21 years guiding brands—from startups to global enterprises—through funding rounds, product launches, crisis moments, and reinvention in the AI era.
