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Hey friends, |
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If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️ |
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đźš— Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time. |
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✍️ Substack on autopilot: Beejoli Shah (Comms @ Perplexity) shared how she uses Perplexity Computer to build an email digest and dashboard tracking every Substack writer covering her industry, plus their reach beyond the newsletter (X followers, podcasts, etc.). Steal her prompt. |
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🎬 Internal comms idea we’re loving: Workshop's CMO dropped some fresh ideas for internal comms teams. My fave? "Cast and crew credits" to shout out team members on project launches. |
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đź‘€ This is how you internet: Most execs see the value of showing up on social. Most also hate the hate that comes with it. The exception: polarizing Beehiiv CEO Tyler Denk, who did not hesitate to hop into the comments on a post about his politics and his competition. |
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📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches to read (and which go straight to spam). Media friends, please keep doing this! |
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🎒 One for the road: Happy May-cember to all you parents. (NSFW) |
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Chat soon,
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Who will take the OpenAI CCO job?
Hey besties,
Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️
📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
We've Got New (Media) Rules
Hey besties,
For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops.
Let’s group chat. 👇️
đź’¬ Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
The $33,000 bad comms impact
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Hey besties,
The group chat overfloweth this week. Let’s dive in 👇️Â
🤖 Reporter Bot: Business Insider reporter Amanda Hoover made an AI version of herself to talk to experts (including me) about when it makes sense for journalists to use AI. My thoughts: AI is the scaffolding, not the art... so best not to use it for the literal reporting. Also, I hat...
Get In the Group Chat
Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.
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