Hey,

Group chats are fun. These are the links I would've dropped if we were in one together.

👩‍💼 Send this to your CEO: Internal comms besties… struggling to amplify your impact or get your leadership team on board with LinkedIn? Send them this post from Hootsuite’s CEO.

📈 PR’s major tailwind: MuckRack’s GenAI report should be your go-to for your next media list or campaign. If you're not already exploring how earned media drives GenAI answers, now’s the time.

😬 But here’s the plot twist... GenAI answers are also wrecking publisher traffic, and NYMag goes deep. How do we stop the bleeding when AI both needs and destroys earned media?

📣 Straight from a journalist’s inbox: Always love when a reporter spells it out: what freelance journalist Kimanzi Constable actually reads and what goes straight to trash (spoiler alert: press releases).

🛠️ Comms Team Builder Guide: This is officially my most-downloaded freebie ever. Snag the Comms Team Builder (no gate for email subscribers!) and get the framework to build a powerhouse team — whether you’re hiring 2 or 20.

🚀 Crisis Queen weighs in: When you're ready to read about Astronomergate again, Molly McPherson breaks it all down in her 5 PR Lessons from the Coldplay Concert.

Gab Ferree
Founder, Off the Record & Your Comms BFF

PS: I’ve got two spots left for 1:1 comms leadership coaching if you want to go deeper on your career growth.

PPS: Last week’s most-clicked link was Bobbie’s Chief Brand Officer, Kim Chappell’s LinkedIn. My fave is her in an inflatable Bobbie costume in a Costco parking lot.