
Free Download!
Build a Comms Team That Actually Works
Whether you’re hiring your first comms teammate or rethinking your entire org, this free tool gives you the structure, strategy, and sanity check you’ve been missing. It’s not a generic corporate blueprint. It’s the practical, real-world guide to building a comms team that supports the business and makes your life easier.
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What You’ll Takeaway:

A Clear Blueprint:
See exactly what roles to prioritize now, what to add as you grow, and how to future-proof your team.

Stage-by-Stage Growth Plan:
Follow a mapped-out progression from scrappy startup to scaled enterprise with plug-and-play role recos.

Real Role Descriptions:
Get tactical, plain-English breakdowns of what each function does (and why it actually matters).

Hey, I'm Gab
A comms VP-slash-coach who's not afraid to say what's real and level you upÂ
I went from individual contributor to VP in six years at companies like Salesforce and Bumble. But that growth wasn’t linear, easy, or obvious. I built Off the Record because I didn’t have a roadmap. I had to figure it out as I went, make mistakes, and get back up (again and again).
Now, I’m giving you the roadmap I wish I had. This is the coaching, the advice, and the community I dreamed of when I was “growing up” in comms.
Are you ready to take control of your career?