Comms Bestie Group Chat [Sept. 19, 2025]

Hey!

Big week in comms land. Here’s what we’re dropping in the chat 👇

🎙 Required listening: Lulu Cheng Meservey (who quite literally wrote the “go direct” manifesto) dropped many o’ spicy comms takes on The Knowledge Project pod. You may not agree with everything she says, but you’ll be smarter for the listen.

👖Gap’s bridge comms: Jennifer George shows how Gap carved a “fourth lane” in their response to the Charlie Kirk assassination attempt. Makes you wonder: do we need more bias-checking in our own comms advice to avoid falling into silence, spin, or partisanship?

🎵 Lossless launch wins: Eleanor Hawkins’ breakdown of Spotify’s (long-awaited!) Lossless launch is :chefs-kiss:. Spongebob memes + Reddit AMAs = the culture-first playbook more comms teams should be trying. Bravo CJ Stanley and team.

🧠 Help build a new comms training: If you’re a pro at annual planning, metrics, or have built your own AI system, I want to pick your brain (and learn how you hate planning less than I do). Reply here with a time to chat.

👿 Just for fun: A music theory breakdown of K-Pop Demon Hunters. Huntr/x is on track to dominate my Wrapped… and I can only partly blame my kid.

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s top click? Helen Kupp’s step-by-step on making Claude Code your AI writing partner. Anyone tried it yet?

✨ PPS: Off the Record membership closes today. Membership isn’t reopening again in 2025… get your spot so you don’t miss all we have planned.