About
About Contact Swag
Membership
AI Tools
All AI Apps Vibe Code Hub GEO Scanner AI Project Builder Exec Voice Builder Crisis Builder Transformation Mindset
Services
Services Event Speaking 1.1 Coaching Team Coaching
Log In
← Back to all posts

Comms Bestie Group Chat [Oct. 3, 2025]

Oct 03, 2025
Follow Me

It’s October 3. That used to mean Mean Girls Day. This year, it’s Life of a Showgirl Day. Happy celebrating. 🧡 

Here’s what else is in the group chat…

🎓️ GEO PR Cert: Muck Rack just launched a new GEO Fundamentals course packed with actionable insights and a fun completion certificate!

✍️ CommConnect Cliffs Notes: Regine Nelson shared one key takeaway from every single session, so you don’t have to watch 5 hours of recaps. Bless!

😡 Trend I hate: Culture-war campaigns driven by bots dragging brands into chaos. Just another thing for the comms nightmares list. Cool cool cool cool cool.

🤳 One more link for your “why our CEO should have a strong social presence” preso: People trust CEOs the most as the spox in a crisis. Tracks.

✨ Not on my 2025 bingo card: Facilitating a comms team offsite! I spent yesterday with some brilliant communicators at one of the most exciting private tech companies. DM me if you want some Comms BFF energy to your next team meeting.

 

 

 

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s most-clicked was WSJ’s cybersecurity reporter James Rundle on how to pitch him. Oh and here’s his source list… add yourself!

Responses

Join the conversation
t("newsletters.loading")
Loading...
Who will take the OpenAI CCO job?
Hey besties, Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️ 📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
Announcement on ramps
Hey friends, If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️ 🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time. h/t Rachel Karten // Link...
We've Got New (Media) Rules
Hey besties, For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops. Let’s group chat. 👇️ 💬 Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
Get In the Group Chat

Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.

Footer Logo
Login Home About Membership Contact Terms and Conditions Privacy Policy Ethics & AI Disclosure

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.