Comms Bestie Group Chat [Oct. 3, 2025]

It’s October 3. That used to mean Mean Girls Day. This year, it’s Life of a Showgirl Day. Happy celebrating. 🧡 

Here’s what else is in the group chat…

🎓️ GEO PR Cert: Muck Rack just launched a new GEO Fundamentals course packed with actionable insights and a fun completion certificate!

✍️ CommConnect Cliffs Notes: Regine Nelson shared one key takeaway from every single session, so you don’t have to watch 5 hours of recaps. Bless!

😡 Trend I hate: Culture-war campaigns driven by bots dragging brands into chaos. Just another thing for the comms nightmares list. Cool cool cool cool cool.

🤳 One more link for your “why our CEO should have a strong social presence” preso: People trust CEOs the most as the spox in a crisis. Tracks.

✨ Not on my 2025 bingo card: Facilitating a comms team offsite! I spent yesterday with some brilliant communicators at one of the most exciting private tech companies. DM me if you want some Comms BFF energy to your next team meeting.

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week’s most-clicked was WSJ’s cybersecurity reporter James Rundle on how to pitch him. Oh and here’s his source list… add yourself!