About
About Contact Swag
Membership
AI Tools
All AI Apps Vibe Code Hub GEO Scanner AI Project Builder Exec Voice Builder Crisis Builder Transformation Mindset
Services
Services Event Speaking 1.1 Coaching Team Coaching
Log In
← Back to all posts

Comms Bestie Group Chat [Friday, June 20]

by Gab Ferree
Jun 20, 2025
Follow Me

Hey,

If we were in a group chat together, this is the stuff I’d be dropping in. What did I miss?

  • 💃 [CANNES CAN] Did you know it was Cannes Lions this week? LOLz, of course you did. It’s all over the feeds. I have to applaud the chutzpah of the college PR student who snagged a selfie (and some insight) from the Richard Edelman. 

  • 📺 [ME-DIA] File this under “the media is getting hyper-niche and I cannot keep up.” The WSJ covered* two 27-year-old guys making 60-second TikToks that are somehow becoming the go-to news source for ad execs. PR is getting weirder.

  • 👩‍💻 [WORK/LIFE HACKS] Do you bring your laptop on vacation? Ever make a therapy appointment public on your calendar? I asked about your non-negotiables and the responses hit deep. From “no calls while driving” to “never relocating for a job,” people are getting clear about their boundaries.

  • 🏀 [WNBA or WWE?] Indiana Fever guard Sophie Cunningham brawled to defend Caitlin Clark, and her brand is having a MOMENT. If you were her agent, what would you do next? My guess: a “Call Her Daddy” appearance is imminent.

  • 🎧 [JUST FOR FUN] This song about a millennial calling out faux-nostalgia for the early '00s has been stuck in my head all week. “I don’t remember you in Ed Hardy being that happy.” Too real.

-Gab Ferree
Founder, Off the Record & Your Comms BFF

PS: Last week’s most-clicked link was Eleanor Hawkins’ reporting on the tie between employer branding and stock returns.

PPS: Off the Record closes for new members on Monday and we officially kick off bestie programming Tuesday. It’s pretty fun inside.

*h/t to Off the Record member and Hunkey Dorey Communications founder Katherine Sheehan for sharing this gem.

 

Did a bestie forward you this email? Tell them I love them. Sign up to join the group chat. 

Responses

Join the conversation
t("newsletters.loading")
Loading...
Who will take the OpenAI CCO job?
Hey besties, Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️ 📨 Pitch perfect: Garth Corfield of The Telegraph shares exactly how he decides which press pitches ...
Announcement on ramps
Hey friends, If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️ 🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lots of on-ramps, and assume no one sees anything the first time. h/t Rachel Karten // Link...
We've Got New (Media) Rules
Hey besties, For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops. Let’s group chat. 👇️ 💬 Bestie real talk: There's feedback your boss gives you (probably drafted in AI...
Get In the Group Chat

Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.

Footer Logo
Login Home About Membership Contact Terms and Conditions Privacy Policy Ethics & AI Disclosure

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.