About
About Contact Swag
Membership
AI Tools
All AI Apps Vibe Code Hub GEO Scanner AI Project Builder Exec Voice Builder Crisis Builder Transformation Mindset
Services
Services Event Speaking 1.1 Coaching Team Coaching
Log In
← Back to all posts

Comms Bestie Group Chat [Friday, June 20]

by Gab Ferree
Jun 20, 2025
Follow Me

Hey,

If we were in a group chat together, this is the stuff I’d be dropping in. What did I miss?

  • šŸ’ƒ [CANNES CAN] Did you know it was Cannes Lions this week? LOLz, of course you did. It’s all over the feeds. I have to applaud the chutzpah of the college PR student who snagged a selfie (and some insight) from the Richard Edelman. 

  • šŸ“ŗ [ME-DIA] File this under ā€œthe media is getting hyper-niche and I cannot keep up.ā€ The WSJ covered* two 27-year-old guys making 60-second TikToks that are somehow becoming the go-to news source for ad execs. PR is getting weirder.

  • šŸ‘©ā€šŸ’» [WORK/LIFE HACKS] Do you bring your laptop on vacation? Ever make a therapy appointment public on your calendar? I asked about your non-negotiables and the responses hit deep. From ā€œno calls while drivingā€ to ā€œnever relocating for a job,ā€ people are getting clear about their boundaries.

  • šŸ€ [WNBA or WWE?] Indiana Fever guard Sophie Cunningham brawled to defend Caitlin Clark, and her brand is having a MOMENT. If you were her agent, what would you do next? My guess: a ā€œCall Her Daddyā€ appearance is imminent.

  • šŸŽ§ [JUST FOR FUN] This song about a millennial calling out faux-nostalgia for the early '00s has been stuck in my head all week. ā€œI don’t remember you in Ed Hardy being that happy.ā€ Too real.

-Gab Ferree
Founder, Off the Record & Your Comms BFF

PS: Last week’s most-clicked link was Eleanor Hawkins’ reporting on the tie between employer branding and stock returns.

PPS: Off the Record closes for new members on Monday and we officially kick off bestie programming Tuesday. It’s pretty fun inside.

*h/t to Off the Record member and Hunkey Dorey Communications founder Katherine Sheehan for sharing this gem.

 

Did a bestie forward you this email? Tell them I love them. Sign up to join the group chat. 

Responses

Join the conversation
t("newsletters.loading")
Loading...
Your comms AI chief of staff
Hello friends, Happy Masters Week to those who celebrate ā›³ļø. One thing you might not know about me: I married into a golf family. Both of my in-laws were professional golfers. There's so much hardware in their house that the guest bathroom mouthwash holder is a championship trophy. Normal. Unfortunately, my sports prowess begins and ends with loving to watch. I've never broken 100 on the course...
Big Bestie Energy
Hey besties, Here’s what had my group chats lighting up this week. šŸ¤–Ā PR for Your AI: I'veĀ longĀ been a proponent of "doing PR for your AI" program. Basically meaning, you need to be talking about how you're automating rote work and doing more strategic work with AI. Two things on this stuck out for me this week: One CEO literallyĀ saidĀ it: ā€œIf someone came to me and said ā€˜hey I...
Delayed accountability, swift action
Hey besties, A departure from our normal links-based newsletter this week. We’ll dive into how two comms teams responded to allegations of harm against children. One acted immediately. The other waited until they had no choice. ✊ First: United Farm Workers and Cesar Chavez The New York Times published a harrowing, explosive account of rape and abuse allegations of minors against Cesar Chavez, t...
Get In the Group Chat

Links I’d drop in our Comms Bestie group chat. Every Friday, straight to your inbox.

Footer Logo
Login Home About Membership Contact Terms and Conditions Privacy Policy

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.