Comms Bestie Group Chat [Friday, June 13]

Hey,

If we were in a group chat together, this is the stuff I’d be dropping in.

Let’s call it the Comms Bestie Group Chat. All of the fun with fewer notifications.

Here’s what caught my eye this week 👇

• 🤖 [The New SEO] The comms world is buzzing about earned media feeding AI search, but are you thinking about Reddit? It powered nearly half of Perplexity’s results, and showed up strong on Google AI and ChatGPT too. Meanwhile, Wikipedia accounts for 48% of ChatGPT citations… and guess what it cites? Earned media. Round and round we go. [Report]
• 💸 [Happy Employee$] Internal comms crew: bookmark this for your next budget convo. The comms reporter queen Eleanor Hawkins writes that companies with strong employer brands literally see higher stock prices. Love a good ROI. [Article]
• 🍿 [PR for Pubs] Lizzy Harris (who you must follow on LinkedIn) just dropped a PR masterclass dissecting TechCrunch’s confusing “are we exiting Europe?” moment. TC’s response? “Some headlines... are flat-out wrong.” As Michael Scott says, “how the turntables...” [LinkedIn]
• 🙌 [Shameless Plug] I joined Under Embargo with Parry Headrick and Becca Chambers to talk Off the Record, debate emojis, and decide whether I'd let a shark eat me at 85 for $100M. (Spoiler: yes.) Watch or listen wherever: [YouTube] [Apple Podcasts] [Spotify]
• 🎤 [Just for fun] Seth MacFarlane (yep, of Family Guy fame) recorded a new Frank Sinatra album based on never-before-published music found in 1,200 boxes. [Podcast] [Spotify]

What made the rounds in your group chats this week? Reply to let me know.

Chat soon,
Gab
Founder, Off the Record & Your Comms BFF

PS - Did a bestie forward you this email? Sign up to join the group chat.