Comms Bestie Group Chat [August 1, 2025]

Hey,

We officially passed 1,000 comms pros in the Comms Bestie Group Chat (!!). So glad you’re here. Let’s get into it. 👇

🗞️ Add to Your Media Training: WSJ’s David Benoit just casually dropped a mini-masterclass on how to handle CEOs who want stories killed. Save this one.

👯‍♀️ Bestie Chatter: My IRL bestie group chat (16 years strong) finally intersected with my work life thanks to that Goop x Astronomer video. When people outside of our comms bubble are all over it, you know you have an effective campaign.

🌸 Groundbreaking: Vogue just debuted its first AI model (though technically in an ad, not a spread). BRB re-reading “AI isn’t going to take my job” articles for cold comfort. Oh, and speaking of impossible beauty standards…

👖 American Eek: My take on the Sydney Sweeney mess? They’re not commenting because the stock is up. Money wins again.
Side note: Pretty sure their corporate comms team didn’t expect to be cleaning up after a fake TMZ spokesperson. That’s usually celeb PR territory. Yet still… no comment?

🔮 Wait… are we due for a AE-branded narrative-rebuilding video starring Glen Powell next?!

🇮🇹 Just for fun: Let's close out with national flags made from each country’s most beloved food.

Chat soon,
Gab Ferree
Founder, Off the Record & Your Comms BFF

PS: Last week’s most-clicked link was Hootsuite’s CEO manifesto on getting leaders to actually use LinkedIn. Fun twist: she was glad to be in the Bestie Group Chat 💛

PPS: Got a template or freebie you’re dying for? Hit reply and tell me what you want built next.