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Should We Say Something? Start Here.

When something big happens - geopolitical, social, or otherwise - comms teams are often the first to get asked: Are we commenting on this? This one-page decision tree helps you make the right choice. Built for in-house teams juggling urgency, nuance, and risk, it’s a quick gut-check to help you respond (or not) with clarity and confidence.

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Hey, I'm Gab

A comms VP-slash-coach who's not afraid to say what's real and level you up 

I went from IC to VP in six years at companies like Salesforce and Bumble. But that growth wasn’t linear, easy, or obvious. I built Off the Record because I didn’t have a roadmap. I had to figure it out as I went, make mistakes, and get back up (again and again).

Now, I’m giving you the roadmap I wish I had. This is the coaching, the advice, and the community I dreamed of when I was “growing up” in comms.

Are you ready to take control of your career?

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